Zipcar: Revolutionizing Car Rentals

Case Code: BSTR360 Case Length: 16 Pages Period: 2000-2009 Pub Date: 2010 Teaching Note: Not Available

Price: Rs.300 Organization: Zipcar Inc. Industry: Car Rentals, Car Sharing Countries: USA Themes: Services Marketing, Business Models, Promotional Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case study describes the growth of US-based Zipcar Inc. (Zipcar), the world's largest car sharing service. It also discusses some of the company's business processes and the key role of technology in its operations. Later, the case talks about the changes initiated by Scott Griffith, who became the CEO of Zipcar in February 2003. It then gives an overview of the competitive scenario and the challenges facing the company. The case concludes with a brief discussion on the company's future prospects.

Issues

The case is structured to achieve the following teaching objectives

• Innovation and its impact on mature markets
• Popularizing a new concept, in an established industry

Contents

Introduction
Starting Up
Transforming Zipcar
Expanding Operations
Benefits of Car Sharing
The Competition
Rising Gas Prices
Outlook
Exhibits

Keywords

Zipcar, Car rentals, Car sharing, Services marketing, Promotional strategy, Business model, Zipcard, Zipster, Zone marketing, Word-of-mouth marketing

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